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Grown to $2M+ in lifetime sales across direct-to-consumer, Amazon, and wholesale channels
orders delivered to customers in 50+ countries
Revenue has nearly doubled year over year for the last three years
Gross margins of 50%+, with margins nearly doubling over the past year
new products launched in the last two years, increasing average order value and portfolio depth
customer reorder rate
distributors across the US, UK, Canada, Australia, South Africa, Kazakhstan, and beyond
The Wudhu Socks, endorsed by Islamic scholars, now ship to customers in 50+ countries
A product designed for Muslims who perform wudhu before prayer throughout the day.
Revenue has increased each year since launch, and the business has generated more than $2 million in lifetime sales. Five years later, DEENIN is no longer known for a single product. It has become a growing collection of brands and products serving Muslim communities around the world.
We started in 2020 with The Wudhu Socks, a product built for one of the most routine acts in daily Islamic life. Wudhu is the ritual washing Muslims perform before each of the five daily prayers. For anyone wearing socks or boots, it typically means taking everything off. The Wudhu Socks are waterproof and breathable, designed to stay on during wudhu, making the routine simpler, cleaner, and less disruptive.
Orders came in from Muslim communities across North America, the Gulf, Southeast Asia, Africa, and beyond. Islamic scholars reviewed and approved the product, and the customer base grew steadily from there.
As demand grew, so did the product line. DEENIN expanded into hygiene products, prayer accessories, children’s learning tools, modest fashion products, and other everyday essentials serving the same community. Today, the company serves customers in more than 50 countries, works with more than 15 distributors and partners globally, and sells through Shopify, Amazon, and wholesale channels.
Revenue has increased each year since launch, and the business has generated more than $2 million in lifetime sales. Five years in, DEENIN has grown from a single flagship product into a lifestyle brand with a global customer base and an expanding portfolio of products built around Muslim everyday life.
Public spaces, from airports to workplaces, are rarely designed with Muslim needs in mind, making basic acts of worship like performing wudhu both inconvenient and uncomfortable.
The lack of accessible, purpose-built products makes everyday acts of worship more difficult than they need to be.
Despite representing nearly two billion people worldwide, Muslim consumers have largely been treated as a niche rather than as one of the most significant and fast-growing consumer segments in the world.
DEENIN is a Muslim lifestyle brand with a growing line of products for the everyday life of Muslim families. Some help make wudhu and prayer more convenient. Others focus on personal hygiene, children’s education, travel, or modest fashion. While the products serve different purposes, they all stem from the idea that everyday needs deserve thoughtful solutions.
The product portfolio continues to develop as DEENIN identifies new opportunities to serve the community and expand into categories that fit naturally within Muslim daily life.
Our flagship product. Waterproof and breathable socks designed to stay on during wudhu, the ritual washing performed before each of the five daily prayers, eliminating the need to remove and replace footwear. The Wudhu Socks have received fatawa from recognized Islamic institutions, including Darul Uloom, Karachi, and DarusSalam, Chicago.
Our compact, portable hygiene solution designed for Muslims on the go, for travel, postpartum care, and wudhu. Available in manual and electric versions.
The SalahTrek is a unique prayer mat that was meant to be carried to the boardroom. Made by the DEENIN team, it has been praised for its practical, unique, and attractive design.
Our line of Islamic learning products and educational experiences for Muslim children, including interactive puzzles, flash cards, and games designed to introduce Islamic values and Arabic letters in an engaging, age-appropriate format.
A prayer mat with built-in back support, designed to provide greater comfort for elderly users and those with back pain during salah. Part of the Ebadat collection, DEENIN’s premium line of Islamic lifestyle products, featuring elevated prayer essentials, prayer rugs, and thoughtfully curated gift sets.
Modest fashion accessories, including Strong Magnetic Hijab Magnets, designed to replace pins with a safer, more convenient alternative for hijab-wearing women.
reached approximately $2 trillion in 2021 and is projected to reach $3.36 trillion by 2028
was valued at approximately $1.434 trillion in 2023 and is projected to reach $1.939 trillion by 2028
is projected to grow from approximately $217 billion to $384 billion
exceeds $320 billion
Sources: State of the Global Islamic Economy Report 2022, Salaam Gateway Global Islamic Economy 2024/25 Overview, and Pew Research Center.
DEENIN began selling through our own website, and Amazon in 2021 and has grown steadily since then. What started with a single product has expanded into multiple product categories, a thriving international distribution network, and several revenue channels serving customers around the world.
Today, the business generates revenue through direct-to-consumer sales, Amazon marketplaces, and wholesale partnerships, creating multiple ways to reach customers while continuing to expand the product portfolio.
Revenue in 2022
Revenue in 2023
Revenue in 2024
Revenue in 2025 (Approximately)
in lifetime sales
Current monthly revenue run rate
orders shipped
Customers in 50+ countries
Approximately 25% customer reorder rate
customers and community members across DEENIN channels
DEENIN has collaborated with Islamic influencers and media outlets to increase brand visibility, contributing to more than 100M+ reported views and reach across partner channels.
Amazon FBA represents approximately 70% of revenue across marketplaces in the United States, United Kingdom, Canada, and Australia
Shopify DTC sales through two independent storefronts. We are growing our DTC & B2B sales channels.
15+ international distributors and retail partners across North America, Europe, Africa, Oceania, and Asia
new products launched over the past two years
Average order value has increased over the past year
Gross margins exceed 50%
The Wudhu Socks received approvals from the most respected and esteemed and globally respected Islamic institutions in 2019
We expanded into different product lines starting 2021 and have been growing our distributor network from 2020
Built a distributor network spanning multiple continents
Completed statutory conversion from ABDEEZ LLC to ABDEEZ PBC, INC., a Delaware Public Benefit Corporation. We completed the conversion in 2026.
*The 100,000+ figure includes both paying customers and broader community reach.
Customers across more than 50 countries have shared how DEENIN products have made their daily faith practices simpler, cleaner, and more accessible.
Ateequddin Syed, on The Wudhu Socks
Mohammad Chaudhry, on the Ebadat Prayer Rug with Backrest
Khatija Zahiruddin, on the DEENIN Kids' Hajj Adventure Jigsaw Puzzle Set
Viola, on the Ebadat Prayer Rug with Backrest
Five years ago, DEENIN launched with a single product. Today, our customers use DEENIN products in more than 50 countries worldwide.
Our product line has grown, the team has grown, and the community has grown right alongside it.
This raise gives customers, supporters, and anyone who connects with our mission an opportunity to become part of what comes next.
We’re grateful for the trust our customers have placed in us so far, and we’re excited to continue building products that make everyday Muslim life a little easier, more comfortable, and more connected.
This is a Regulation Crowdfunding offering. Investing in early-stage biotech carries risk, including total loss of capital. FDA approval is not guaranteed. Please review all offering materials and risk factors before investing.
This webpage is maintained by DEENIN for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any offering of securities will be made only through the official campaign page hosted on Wefunder, a funding portal registered with the U.S. Securities and Exchange Commission (SEC) and a member of the Financial Industry Regulatory Authority (FINRA), pursuant to Regulation Crowdfunding (Reg CF).
DEENIN and Wefunder do not provide investment advice or make investment recommendations. Investing in startups and early-stage companies involves a high degree of risk, including the loss of your entire investment, and is not suitable for all investors. Such investments are speculative, illiquid, not bank deposits, not insured by the FDIC, and are not guaranteed by any governmental or financial institution.
Prospective investors should carefully review all offering materials and legal disclosures provided on the Wefunder platform before making any investment decision, and are strongly encouraged to consult their own legal, tax, and financial advisors. Past performance is not indicative of future results, and there is no guarantee of any return on investment.
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